MARKET SHARE: DEVELOPING A STANDARD FORMULA TO CALCULATE MARKET SHARE
The lack of a common definition of market size and share by NECA and the IBEW has interfered with the development and application of winning strategies between the two organizations. Market share has become a negotiation tool to win concessions instead of a tool to develop a shared strategy for sucesss.
This study was written to address the concerns and provide an economically based method to calculate local market share. Dr. Perry Daneshgari and his research team conducted an intensive investigation of existing market share methodologies and data sources to develop an Economic Market Size methodology. The study describes in great detail the sources that comprise this methodology and offers guidelines for local areas who want to adopt the methodology for their own computations.
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